Categories
Online Marketing

Focus Group Research Services Procurement Category Market Research Report from IBISWorld has Been Updated


Los Angeles, CA (PRWEB) January 22, 2015

Focus group research services have a buyer power score of 3.9 out of 5, reflecting a buyer’s moderate to strong ability to negotiate lower prices due to this market’s large number of suppliers and competitive nature. IBISWorld estimates that there are more than 36,000 vendors of focus group research services, which provides buyers with a substantial number of suppliers from which to choose. Of these, Nielsen Holdings and the Kantar Group are the two largest players. However, recent demand growth has slightly reduced buyer negotiation power.

In the three years to 2014, the average price for focus group research services has been growing slightly as the economy has improved from recessionary lows. “Price growth has been the result of increased demand from rising consumer spending, which has resulted in increased corporate profit, research and development (R&D) expenditure and total advertising expenditure, which all took a hit during the recession,” according to IBISWorld business research analyst Jordan Weinstein. As these factors continue to rise during the next three years, businesses will invest in consumer research again, boosting demand and prices for focus group research services.

Price aside, buyer power remains significant due to low market concentration and a high level of competition among suppliers. “Low concentration ensures buyers have a wide variety of capable suppliers from which to choose no matter the service’s level of specialization, forcing suppliers to lower prices to compete for business,” Weinstein says. However, specialization and complexity greatly affects buyer power; buyers in need of highly complex and specialized research solutions have far less buyer power than those that conduct more standardized research. For more information, visit IBISWorld’s Focus Group Research Services procurement category market research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to help buyers of focus group research services make informed purchasing decisions. Focus group research service providers engage in qualitative research from a diverse set of individuals and gather information on opinions and attitudes about a product. This market focuses on face-to-face market research and testing, as well as market research by phone and mail. Focus groups are often used to determine the viability of bringing a new product to market as well as improvements for current products. This report does not include internet-based market research.

Executive Summary

Pricing Environment

Price Fundamentals

Benchmark Price

Pricing Model

Price Drivers

Recent Price Trend

Price Forecast

Product Characteristics

Product Life Cycle

Total Cost of Ownership

Product Specialization

Substitute Goods

Regulation

Quality Control

Supply Chain & Vendors

Supply Chain Dynamics

Supply Chain Risk

Imports

Competitive Environment

Market Share Concentration

Market Profitability

Switching Costs

Purchasing Process

Buying Basics

Buying Lead Time

Selection Process

Key RFP Elements

Negotiation Questions

Buyer Power Factors

Key Statistics

About IBISWorld Inc.

IBISWorld is one of the world’s leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.







Categories
Real Estate Marketing

Law Firms in the US Industry Market Research Report from IBISWorld Has Been Updated


New York, NY (PRWEB) December 14, 2014

Participants in the Law Firms industry range from sole practitioners to full-service legal firms mostly serving corporate clients. Industry growth has been modest in the five years to 2014, as cost-weary businesses declined to pursue outside legal counsel. From 2010 through 2014, revenue is expected to increase.

However, Law Firms industry revenue is expected to increase at a more robust rate in 2014. As the economy continues to improve, the Law Firms industry will benefit from higher corporate profit margins and increased corporate activity. IBISWorld Economic Analyst Stephen Morea says in the updated report “an increase in initial public offerings (IPOs) and mergers and acquisitions (M&As) will continue to improve revenue for the industry’s top firms, which receive the bulk of their revenue from major corporate clients.” Additionally, a rise in business formation will expand the clientele for law firm services, and a rebounding real estate market will bolster revenue for firms specializing in real estate law. Also, greater demand in labor practices and niche practices tied to high-growth sectors like technology and healthcare will boost overall industry revenue. Corporate litigation, however, has failed to show significant growth in recent years, which will continue to temper industry revenue growth in 2014, as large corporations rely more on in-house attorneys and increasingly seek value over reputation when selecting an industry law firm.

Industry revenue is projected to increase in the five years to 2019. The overall performance of the economy, an anticipated increase in corporate profit and an influx of new laws and regulations will aid revenue growth in the next five years. “Expected increases in consumer disposable income will also aid smaller industry participants by increasing demand for services like estate and trust planning,” Morea says. In addition, improving investor confidence will stimulate more activity in M&A and IPO markets, facilitating higher demand for corporate legal services.

For more information, visit IBISWorld’s Law Firms in the US industry report page.

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IBISWorld industry Report Key Topics

This industry comprises offices of legal practitioners, known as lawyers or attorneys, who primarily practice law. Establishments provide expertise on a range of areas or specific areas of law, such as criminal, corporate, family and estate, patent, real estate or tax.

Industry Performance

Executive Summary

Key External Drivers

Current Performance

Industry Outlook

Industry Life Cycle

Products & Markets

Supply Chain

Products & Services

Major Markets

Globalization & Trade

Business Locations

Competitive Landscape

Market Share Concentration

Key Success Factors

Cost Structure Benchmarks

Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data

Annual Change

Key Ratios

About IBISWorld Inc.

Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.







Categories
Online Marketing

Landscape Architecture & Design Services Procurement Category Market Research Report from IBISWorld has Been Updated


Los Angeles, CA (PRWEB) November 02, 2014

Landscape architecture and design services have a buyer power score of 2.4 out of 5. This score reflects moderately poor negotiation conditions for buyers resulting from high demand, a low availability of substitutes and high product specialization within the market. Demand for landscape architecture and design services dropped during the recession, but it has been rising steadily during the three years to 2014, driving up prices for buyers. As demand is restored, buyers continue to lose negotiating power, even though prices are still below prerecession levels. Landscape architecture and design services provide buyers with customized solutions that untrained suppliers cannot easily produce. This limits the number of suppliers capable of offering the service, which, in turn, limits the number of vendors that buyers have to choose from and the extent to which supply can keep pace with demand. “Consequently, buyers are facing suppliers with limited incentive to negotiate or maintain lower prices,” according to IBISWorld business research analyst Daniel Krohn.

Buyer leverage is projected to continue to shrink during the next three years as demand drivers such as business growth, the value of residential construction and government funding for universities rise and apply additional upward pressure on demand. Rising demand will offset competitor growth forecast for the next three years and further limit the amount of suppliers available to the buyer. “Buyer power is, consequently, projected to continue to be strained,” says Krohn.

Nonetheless, buyers maintain some leverage in the market thanks to low market concentration. Low market concentration increases the viability of top-tier suppliers and keeps barriers to entry in the market at bay. The landscape architecture and design market has, as a result, remained somewhat competitive despite recent surges in demand.

The complexity and size of the buyer’s project will impact the amount of negotiating power it has. Buyers with larger, more complex facilities will be better able to attract both large and small service providers, increasing the number of suppliers available to them, the value that suppliers are likely to put on their business and their buyer power. Major vendors include Hammel, Green & Abrahamson Inc., AECOM and Belt Collins. For more information, visit IBISWorld’s Landscape Architecture & Design Services procurement category market research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to assist buyers of landscape architecture and design services. Landscape architecture and design service suppliers prepare drawings and specifications for the development of land areas. They use their in-depth knowledge of grading, drainage and horticultural and structural spacing to plan and create useful, attractive arrangements of natural and constructed elements that conform to governing codes and regulations. This report excludes landscape construction services and maintenance services like installing and caring for trees, lawns and gardens.

Executive Summary

Pricing Environment

Price Fundamentals

Benchmark Price

Pricing Model

Price Drivers

Recent Price Trend

Price Forecast

Product Characteristics

Product Life Cycle

Total Cost of Ownership

Product Specialization

Substitute Goods

Regulation

Quality Control

Supply Chain & Vendors

Supply Chain Dynamics

Supply Chain Risk

Imports

Competitive Environment

Market Share Concentration

Market Profitability

Switching Costs

Purchasing Process

Buying Basics

Buying Lead Time

Selection Process

Key RFP Elements

Negotiation Questions

Buyer Power Factors

Key Statistics

About IBISWorld Inc.

IBISWorld is one of the world’s leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.







Categories
SEM Marketing

Experience Advertising has Been Named the #1 Rated Affiliate Marketing Company for September, 2014 for Excellence in Affiliate Recruiting and Network Management


Fort Lauderdale, FL (PRWEB) October 03, 2014

Following an in-depth vendor analysis, client evaluation, and program review, Topseos.com, the independent authority on digital agency vendors, announced recently that Experience Advertising Inc., was named #1 on their list of best affiliate marketing management agencies for September 2014. Experience Advertising, Inc. has garnered national attention since 2007 for their award-winning digital marketing management services which include: outsourced affiliate management (OPM), social media management, SEO, SEM (Google AdWords and BingAds search engine management), conversion rate optimization, visitor re-targeting, customer referral programs, data monetization, and email marketing.

Well-known in the industry for the effectiveness of their proactive affiliate recruiting and publisher development services, Experience Advertising, Inc. was awarded high marks for the innovative and creative methods used to deliver prompt and essential affiliate messaging and support. “It’s imperative that our affiliate marketers be given immediate access to our affiliate programs’ latest promotions and deals, while also being provided copious amounts of helpful affiliate marketing resources and strategies that can help them execute their best online marketing and social media plans, which not only benefits our clients but also maximize their affiliate commissions,” stated Evan Weber, CEO at Experience Advertising, Inc. Weber continues, “We provide the best affiliate support in the industry because we are able to actually help our affiliates become better affiliates. We provide complimentary website reviews, free content, helpful affiliate marketing articles we have written, 24/7 affiliate support, and one-on-one online marketing phone calls. We are the only affiliate management agency to my knowledge that delivers that level of affiliate marketer support and training on a daily basis.”

Experience Advertising prides itself on building strong relationships with all of their agency’s affiliates and clients. Weber’s cell phone (his employees refer to it as the Bat Phone) is never turned off as his passion for digital advertising fuels this company’s drive for success. Weber freely invites affiliate marketers and merchants to call him on his mobile phone, on a 24/7 basis, if they need help with their strategies, or if they would like to talk shop and brainstorm new online marketing trends and strategies. As an outsourced affiliate program management agency or “OPM”, the management team is in a unique position of having to keep affiliates connected and excited about the products and services they are promoting and representing, while also providing the necessary skills needed to implement productive and profitable Internet marketing strategies. Weber has been in e-commerce and the digital marketing industry since 1997, bringing a wealth of experience and know-how to his agency’s clients and their affiliate marketers. There are few people as connected in the digital marketing space, as Weber has more than 10,000 LinkedIn connections he can tap into at any time to pull contacts for his clients.

Experience Advertising, Inc. has emerged as a leader in outsourced affiliate channel management (OPM) due to their utilization of proven affiliate program growth strategies and their successful recruitment of 10’s of thousands of affiliates and web publishers on the major networks which include: Commission Junction, LinkShare, and ShareASale. If you are looking to launch a new affiliate marketing program on the largest affiliate program networks or if your goal is to increase affiliate recruiting and production in your existing affiliate marketing program, contact Experience Advertising directly for a free affiliate program evaluation and consultation.

View the top ranked affiliate program management companies here: http://www.topseos.com/rankings-of-best-affiliate-marketing-companies.