What to Do When Sales Rises Up Against Marketing: Answers
Recap: When Astor Manufacturing Company CEO Caise Chester promoted SVP of Marketing Abigail Bruner to chief marketing and sales officer, his goal was to unify the two functions and, in doing so, improve the effectiveness of both. About a week later …
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Always On and Ever Present
That assertion, from Andy Main, principal with Deloitte Consulting and U.S. leader of Deloitte Digital, is one of many he made during a lively discussion we had on marketing trends. Main also pointed out that “people want always-on innovation.” As a …
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