Nutrisystem CEO recognized for direct marketing leadership
Dawn Zier, president and CEO of Nutrisystem Inc., has been named 2014 Direct Marketer of the Year by industry publication Target Marketing. Zier, who joined the Fort Washington-based company in 2012 from Reader's Digest, was chosen for her …
Read more on Bucks County Courier Times
eBill Easy Activation from Fiserv Wins Direct Marketing Association Innovation …
BROOKFIELD, Wis.–(BUSINESS WIRE)–Fiserv, Inc. (NASDAQ:FISV) a leading global provider of financial services technology solutions, today announced that its eBill Easy Activation™ program was awarded a Direct Marketing Association (DMA) Innovation …
Read more on Business Wire (press release)
Cloud Infographic – Data Protection and Direct Marketing
The European Commission (like many other governments and regulatory bodies) has an evolving set of data protection requirements. Companies that employ direct marketing, and firms that collect data and sell it to direct marketers, have to stay informed …
Read more on CloudTweaks News
7 Marketing Technologies Every Company Must Use
Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. And direct …
Read more on blogs.hbr.org (blog)