Mobile to Account for More than Half of Digital Ad Spending in 2015
"Brands and marketers continue to see increased value in mobile advertising to reach consumers," said eMarketer analyst MartÃn Utreras. "Some of the shift is happening organically from digital ad spending dollars, but also we see additional dollars …
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Can Your Customers Trust You?
SMS marketing's open and response rates far outweigh results got from any other marketing medium as 90% of text messages read within the first 3 minutes of being received. However, a customer's willingness to part with their mobile phone number can …
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