ICO seeks views on direct marketing guidance
The ICO's survey asks businesses if they feel the guidance clearly explains the issues related to obtaining consent to direct marketing activity and the rights people have around such activity. The ICO has also asked companies if they feel the document …
Read more on Out-Law.com
Effectively use direct mail marketing to grow your practice
Many news sources have cited the 2015 Direct Marketing Association report, including Eleventy Group, which reprinted several statistics from that report on its website. According to this report, businesses in the U.S. spent just under $ 46 billion on …
Read more on Chiropractic Economics (press release) (blog)
Marketing Challenge: Data Doesn't Lie, So Listen to It
For example, years-worth of data showed that direct mail not only drives 60% of Mercer's customer acquisition, but those customers are also the most loyal and the biggest spenders. Still, Drago ignored his admonitions. Instead, she shifted money from …
Read more on Direct Marketing News