Category: Direct Marketing

If you have a business, there are a number of different ways that you can promote yourself. Despite all the technological advances, the use of web and email sites increased to promote products or services, a number of other companies still use the old direct mail to be the average consumer who know what it has to offer,

Mail, which is known as target marketing has been around for a typewriter in 1867 under 5, this invention invented Montgomery Ward established the first sales catalog Correspondence to enable rural customers to purchase goods regardless of their summer location. In 1929, direct mail had become so popular that the USPS had a price lower than the bulk mail offer, these companies are provided by the service. This also reduce mailing costs growth.

Today, in every American household, there is a direct promotion or the other on a daily basis. Most of these e-mail is generally referred to as spam. 4 million tonnes averaging mail campaigns are sent to US households each year.

The companies would not continue with this practice, if it is not profitable. Show industry reports that the average direct mail campaigns that carefully considered and were targeted may cause a rate of 3-5% and above response.

Joint Tactics Direct Mail:

There are many different types of direct mail marketing techniques, but these are the most popular:

Catalogs: These can be requested by the consumer, or bought for a target group that like the products in the past has sent postcards: 2 Single page ads announcing a grand opening, special sales or other Important events or inserts: These unilateral announcements or messages may be included in a pack of variety; Journal; or even another billing company carries Signs: Typically for businesses or local services reserved, they can be useful is for local residents, that is your business in your area to erinnern.Internet Anzeigen.Werbetafeln.Pay Per-Banner Click Display

Advantages and Disadvantages of Direct Mail.

A major advantage of direct marketing email campaigns is the possibility that the company to measure the response of these campaigns If you set a display panel and a large number of people you call your business, make an inquiry, it seems that if the panel is displayed, the driving force behind this influx of business, but you can not direct evidence. With direct mail, you can include a sending coupons and see how many people read and use this coupon. The same applies to catalog sales. To provide accountability to other types of marketing include:

The ability of your target audience through the purchase of very specific mailing lists of potential customers who have purchased similar products or services in the past or have a interest in what you are offering somehow showed vorbei.Die ability to test your target audience a smaller audience to a lesser charge to you for the right offer with the best time and mailing list finden.Die chance more precise positive responses to a database People you earn in the future

Although direct mail marketing is very popular and successful at the same time there are a number of drawbacks with these campaigns and they are: .

costs. The cost of design, printing and distribution of large brochures, packaging, catalogs, mailings, and other materials may be significantly higher than in other Bemühungen.Abfälle. At the receiver exception is a former client, most of the time your direct marketing mail will end up unread in someone shredder or trash as junk Mail.Entfremdung. Some recipients may even prevent your business completely when bombarded with advertisements or mailings they do not require. This is quite right, the Internet users who get tired enough of spam and related types of advertising.

The answers to electronic direct marketing methods, which is high enough to continue sheet are methods that viable marketing tools. Special care must be taken, however, not so intrusive to develop marketing strategies, see the receiver. This way, most of the answers generate.

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