Mobile Email: The "New Normal" for Marketers and Consumers
Back in the day, just being able to send responsive messages and mobile-friendly links was enough to separate the marketing leaders from the rest of the pack. Well, those days are over. In fact, a recent report from Yesmail claims that mobile is …
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A Little Digital Marketing Goes a Long Way
Our vision is to make furniture shopping easy—with the right digital tools,” says Steve Haffer, chief information officer and EVP of marketing, customer engagement, and information technology at American Signature Inc, parent company of Value City …
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Eight O'Clock Coffee Pours On Consumer Engagement
The display would then direct customers to the brand's Facebook page, where they could view images of other people “flexing their coffee muscles,” Hamel explains. Then, customers would be redirected to the brand's microsite. Once there, consumers were …
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GE Sells Engineering to Women Through E-commerce
The ability to determine what elements work to produce a desirable result is a valuable skill—both in marketing and engineering. Technology and innovation company GE proved this to be true when it combined education with e-commerce to inspire the next …
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