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Real Estate Marketing

Why the $12 billion real estate ad market is ripe for disruption

Why the billion real estate ad market is ripe for disruption
In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption. Real estate agents should no longer accept paying lump …
Read more on Inman.com

Prudential California Realty Joins Berkshire Hathaway HomeServices Real
The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was …
Read more on Rock Hill Herald (press release)

Move purchase reshapes digital real estate market
In recent years, Zillow, Trulia and others have built flashy sites that pump out up-to-the-minute housing data and listings next to ads promoting local real estate agents and brokerages. These sites and apps have largely replaced traditional marketing …
Read more on Minneapolis Star Tribune

Real estate newcomer makes career, family gamble in Northwest Arkansas
Kentucky native Stephen Brooks was headed north in his corporate marketing career with Chick-Fil-A when he jumped off the bandwagon and ventured south to Fayetteville to launch a career in real estate. The 31-year-old Brooks, a Keller Williams agent, …
Read more on The City Wire