? Q: Does my audience really wants to get text messages from my organization
Yes … if they are worth sentence. Text messaging is a very powerful and intimate channel. If the message you’ll not only worthless annoy your audience, but you will lose if they opt-out of messages. If we are asked this question, we usually say the story of a wine tasting clubs who have asked their late 20s through 30s audience how she wanted to be contacted about special events. Almost everyone answered “by SMS.” The organizers of the Wine Club were shocked because they had adopted the reply email. Respondents indicated that this was because they are passionate about wine events and wanted to get the information as quickly as possible, do not wait until your e-mails were examined.
? Q: marketing SMS only for “young” Targeting
Of course, the idea of ”young” is different but often when people ask this question, which refer to high school through college age group. In this case, the answer is “No” Send At this point, the majority of mobile phone users under the age of 50 and receive more text messages than phone calls. If you targeting 20s, 30s and even 40s your SMS marketing campaign will appeal to the majority. However, the fastest growing group of age 50+ for mobile technologies. If you are looking to stand out from the competition by the public Catering “old” SMS may be a good fit on.
Q: What information do you collect when someone texts a SMS campaign
for now, just know that their mobile number and mobile provider, but you can ask for more. With the ability to log both ways, even on a shared short code, you can request more information such as e-mail, postal code, full name, and more. We worked with several clients who have successfully used SMS segment and target their audience via the mobile phone number.
Q: How many texts we recommend in a month Send given
The answer to this variable. We have customers who send less text messages once a month, and some send more than once a week. To determine the exact amount you need content of the message to evaluate (it is precious?) And watch the opt-out rate. You will quite quickly be able to see what your audience is worth to think. If you can send several messages with lower opt-out rates, go ahead.
Q: What is the frequency of SMS marketing organizations try but give up because the results are not what they were expecting
Unhappy seen what we are about 10-20% of the companies or nonprofit, the message text try marketing with the results. The real shame that it is not technology that abandons the campaign fails. The number one reason an SMS marketing campaign is not successful, because it is not well supported by an attractive incentive that is conveyed by the mainstream media on site signage or web efforts. If the public is a good reason not given the text-in, or they are not aware of the campaign, the database will not grow well. High motivation and a lot of visibility still provide impressive results.
Q: What is SMS marketing differs B2B company vs. B2C companies
If a company wants other companies with their text messaging campaign goal, they usually have fewer options in which it For traditional media and on-site signage comes. Normally, the best places are to promote their SMS campaign for a company of B2B, fairs, trade journals or other events. In these cases, the company can reach their target audience when the phone may be the best or the only way for them to opt-in.
Justin Mastrangelo is president of YES Interactive, a company start the client and manage SMS marketing campaigns by their owner JA.TXT SMS marketing software code